What I can help with
Four things, and the honest edges around them. Everything below is work I have already done at least once — most of it is on the work page.
Services
- 01
Workflow and reporting systems
Capture forms, task registers, decision logs, follow-up trackers, and the weekly brief that turns all of it into one calm view. Usually built in Excel — macros, pivot models, self-maintaining reference tables — because the system your team already opens every morning is the one they will actually keep using.
- 02
Print and event campaign support
Print-industry content, event promotion, exhibitor and member support, and campaign asset coordination — from someone who has run the floor, not just the calendar.
- 03
AI-assisted content operations
Content planning, briefs, captions, review loops, and publishing systems — including video: editing, auto-captioning, and the tooling that removes the repetitive passes before a human does the interesting part. AI drafts; a person reviews and decides.
- 04
Website builds
Fast, server-rendered sites that are easy to find and easy to update. Designed properly — typography, hierarchy, motion where it earns its place — and built so the design survives contact with a real content team.
How we can work together
- Audit
- 1–2 weeks
- I sit with the workflow as it actually runs — the spreadsheet, the group chat, the folder nobody opens — and write up where time leaks, where errors enter, and what is worth fixing first. You get a document you can act on with or without me.
- Pilot
- 2–4 weeks
- One narrow workflow, built end to end, running on real data. Small enough to prove or disprove quickly, complete enough that the team can keep using it if it works. This is the usual starting point.
- Project build
- 1–3 months
- A full system built to spec and handed over with documentation — entry forms, reporting, the automation between them. The petty cash system on the work page started this way and has run for twelve years.
- Monthly support
- Ongoing — one or two clients at a time
- Running and improving a system after it ships: new reports, edge cases, the changes that only surface once people use it daily. Capacity here is genuinely limited, so I take this on selectively rather than by default.
Best fit
- You have a workflow that already works, just badly — spreadsheets held together by one person, a report that takes a day to assemble, a process that lives in someone’s head.
- You want the people doing the work to keep doing it, on tools they already know, rather than migrating to a new platform.
- You can point at one specific thing that is slow or error-prone. That is enough to start.
Not a fit
- You want AI output nobody checksEvery system I build assumes a person reviews before anything goes out. If the appeal is removing the human from the loop entirely, we will disagree early and often.
- You need a brand identity built from scratchI design and build sites, and I care how they look. But I work from a brand that already exists — logo design, naming, and full visual identity systems are a different discipline, and for those you want a brand studio.
- You need enterprise scale or formal complianceOne operator, no team behind me. If you need SOC 2, dedicated infrastructure, procurement paperwork, or guaranteed response windows, I am the wrong size of supplier.