In-house build
A content operation two brands can run without me in the room
Briefs, image concepts, approvals, scheduling, and QA — wired into one documented pipeline with a dashboard as the system of record.
Work
Every case study below states what it actually was — a paid engagement, in-house work, a spec build, or a reference build that has never run live. That label is required before anything can be published here.
In-house build
A petty cash system that has run for twelve years
Purchasing needed one person to stop being the only one who could file petty cash correctly. The workbook that replaced them is still in daily use twelve years later.
Client engagement
Campaign operations for an industry trade event
Registration sprint, exhibitor and member support, floor content, and a scanner app built for the event floor itself.
Internal tool
Automating the most repetitive hour of podcast editing
A desktop app that detects who is speaking and crops the frame to them, replacing manual camera-switching in CapCut.
Spec build
Two websites built before anyone asked for them
A pharmaceutical distributor and a retail chain, each researched and built as a pitch — not as a paid engagement.
Reference build
From scattered boss inputs to a Friday control brief
A capture-to-brief system that turns messy chat, voice, and paper instructions into a weekly operating view.